If you’re a job seeker in the current market, you know how crowded that market is. Excellent references and a professional resume are no longer enough to get you the job you want. To stand out to an employer, you must be strategic about communicating your unique skillset, says Find Your Dream Job guest Sarah Friedell O’Connell. How do you do that? Sarah says you start by developing your personal brand. Get clarity on the positions you’re interested in and on the value you bring to a company.